Brand positioning luxury watches

We envy the lucky buyer that ended up with this rare watch. The watch was once owned by the 13th Emperor of the Vietnamese Nguyen Dynasty. The timeless aesthetic of the Rolex Oyster Perpetual sets it apart as a symbol of universal and classic style. The watch embodies form and function, both firmly rooted in the pioneering origins of Rolex.

Brand positioning luxury watches

And what brands are in each range?

Audemars Piguet

How do the major watch brands compare to each other? The actual relationships and who exactly is better than whom is highly debated among wristwatch aficionados.

There are so many different attributes of each and so many different things that are important to each buyer or owner that a simple list of "the best" or attempts to rank the brands in detail would be fruitless. So this guide is merely a starter to help the beginning watch buyer understand the range of brands available.

Rolex is covered in more detail here, because they are the single brand that has the broadest public perception of excellence.

They have become the yardstick by which most watch layman discussions of the high end watch brands go by. Any mentions of specific brands in particular categories is intended as a general guide to get you started looking, but is in no way a definitive guide to all these brands have to offer.

Beyond that, you will have to do more detailed research on the specific attributes of the watch and watch companies you find of interest to determine which are better for your specific wants and needs. Aren't Rolex the best watches in the world? Rolex is clearly the best known and most popular fine watch brand in the world.

Rolex has long been known as a maker of superior watches. They pioneered and invented several major watch concepts, such as the first "certified chronometer," the first effective "waterproof" and dustproof watch casing, the first wristwatch with an automatic changing date, and the techniques used in mass-manufacturing of premium watches.

It was in the 's that their reputation went from stellar to astronomical from being broadly publicized as the luxury wristwatch of choice of the so-called 'yuppie' movement of young, affluent people who enjoyed conspicuous consumption as a indication of their newfound status.

Brand positioning luxury watches

Both the people who embraced and those who decried the yuppie image were very effective in making the name of Rolex a household word. In that time, Rolex prices took a stellar rise to match their popularity.

The brand positioning journey

Models in finer metals took even more dramatic increases, leaving many existing owners to joke about the newer models now being made of "unobtanium. Rolex are individually handmade watches--Most Rolex watches are mass-produced by highly efficient factory machines using a number of techniques pioneered and patented by Rolex.

Rolex makes in the vicinity of 1, watches a year. They do have some very high end models and special editions that are handcrafted. Rolex are the most accurate watches in the world--Completely untrue. Spending thousands of dollars on a watch buys you the additional jewelry features of the watch.

It does not buy you a more accurate timepiece. A Rolex watch takes a year to make--While Rolex has claimed this in their advertising, they have never explained any tangible basis for this claim. This is meaningless advertising fluff to give the romantic illusion that there is a craftsman laboring over your watch for a year to bring it to perfection.Marketing a luxury brand is not (only) about setting a price tag that makes it beyond the reach of most people.

the author of the excellent book “The Luxury Strategy”, brand positioning concept does not apply to luxury brands: What functional attributes can justify the $, USD price tag on the Richard Mille watch? Price in the. This is the transition tier--these watches are the high-end brands of the mass market stores, but the low-end brands at the finer jewelry stores.

Overall, these can be the weaker value in luxury watches.

30 Top Luxury Watch Brands You Should Know - The Trend Spotter

Men's Wristwatches Keep track of your schedule with one of these men's wristwatches. These watches are often wider with larger faces for an eye-catching appearance. With luxury watches selling for thousands and sometimes even millions of dollars, these timepieces are a considerable expenditure.

Deciding which watch brand . Featuring every luxury watch brand in the world worth knowing about. From Rolex to Patek, these are the best men's luxury watches you can buy and for positioning the displays on the dial. Some of the largest luxury retail brands in the world—Chanel, Louis Vuitton, Tiffany's, Coach, and Swarovski—include the wealthiest and most famous people in their target markets.

Baume & Mercier :The swiss luxury watch brand