Interest in Mobile Services Mobile phone users expressed significant interest in expanding the range of functions they could perform with their phones. Consumers were asked to select the types of activity they would be interested in performing with their mobile phones, assuming the function were made available to them figure 7. Consumers appear to be quite open to greater use of their phones as a tool to get the best prices in their shopping activities:
The following is the fifth installment in Retail Dive's Consumer Survey, a six-part series examining the psyche of the American consumer and the evolving role of the brick-and-mortar store in the shopping journey.
Check out all of our results on our landing page. The pre-purchase shopping routine today takes many twists and turns as consumers move from clicks to bricks with relative ease to browse and buy.
While convenient for shoppers, it's becoming harder for retailers to know exactly where and when the shopper journey actually begins. In our fourth installment of the Retail Dive Consumer Surveywe explored the connection between digital and physical browsing and buying habits, focusing on how often shoppers visit brick-and-mortar stores to see, touch and feel products before ordering them online.
Now in our latest and fifth installment, we examine the opposite approach, asking 1, consumers how often they research products online before shopping for those items in physical stores. According to our results, the answer is fairly often. As these shoppers scour the web for product research, they tend to focus on two channels: Growth in e-commerce capabilities, digital marketing and smartphone ownership has given way to a constantly connected consumer who bounces among stores, desktops and mobile devices.
Showcasing best-in-class digital content should be a priority for every company in the modern era of retailing.
Some likely explanations for this behavior are the level of social and impulse shopping done by this younger set, coupled with the fact that their intended purchases likely are relatively low-ticket and therefore, low risk items that may not require tons of research beforehand.
Also, some studies have found Generation Z to be more inclined to seek out social and human interaction.
This could be playing out in their shopping behavior, with Gen Z gravitating toward experiential shopping and in-store product interaction. Our survey results found that the slightly older year-old segment are actually the most likely to research products online before shopping in stores.
Image Source Young men are research obsessed When examining the overall shopper base, no obvious differences in behavior exist by gender when it comes to pre-shopping online research — just a slightly higher percentage of females say they never research products online before going to a store.
Digging a bit deeper, though, there are some striking differences between younger men and women: These shopping behavior differences between genders likely reflect the types of products most typically bought by younger men think electronics and maybe DIY — versus younger women think fashion apparel, home goods and more than likely groceries.Multichannel Retailing And Its Implications On Consumer Shopping Behavior 3 consumer decisions across two specific purchase channels.
Key research questions. Shergill & Chen: Consumers’ Attitudes towards Online Shopping in New Zealand Page 80 also use the Internet to convey, communicate and disseminate information, to . research model of consumers online shopping attitudes and behavior.
The shopping process in this model is from antecedents through attitude towards online shopping, intention to shop online. Retailing and Customer Shopping Behavior By: Dhruv Grewal Academic the notion that multichannel customers are more valuable.
To do so, they examine whether the value of a customer's purchases depend on the channel (e.g., traditional, electronic, multichannel) or on product category characteristics (e.g., hedonic versus utilitarian.
In this study, we consider the online consumer as both a shopper and a computer user. We test constructs from information systems (Technology Acceptance Model), marketing (Consumer Behavior), and psychology (Flow and Environmental Psychology) in an integrated theoretical framework of online consumer behavior.
Specifically, we examine how emotional and cognitive responses to visiting a .
The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical.