Ford and firestone stakeholders case 8

Increasing use of the product for several applications such as flame resistant, airtight gasket, and water proofing in the construction sector is one of the prominent factors stimulating market growth. The product finds its application as sealants, adhesives, and in coatings of cables and wires.

Ford and firestone stakeholders case 8

Problem detection[ edit ] As early as personal injury lawyers were aware of accidents, injuries and fatalities caused by the tread of Firestone tires separating from the tire at high speeds. All but 13 of the fatalities from these tires took place after Firestone replaced those tire with heavier duty tires.

Boyden found 21 cases of accidents caused by tread separation and forwarded the information to the NHTSA.

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Firestone had more information about tire failures than Ford did because of warranty claims, but Firestone never acted on this information because it always blamed consumers for not maintaining their tires correctly or operating their vehicles in extreme environments, leading to these failures.

The consumer complaints didn't reflect the size of the problem because attorneys and their clients had almost completely stopped using the hotline to report tire failures or other complaints. Ford argued that the tire design led to higher operating temperatures compared to similar tires manufactured by Goodyear and that differences in manufacturing at Decatur led to weaker tires that were more prone to failure.

Ford and firestone stakeholders case 8

Ford also argued that the size of the wedge, a strip of rubber between the first and second belts, is smaller in Firestone tires than Michelin tires making them weaker than comparable Michelin tires. Publicly Firestone argued that Ford's recommended 26 psi inflation pressure was too low and should have been 30 psi.

In the words of Firestone CEO John Lampe, "When a driver of a vehicle has something happen such as a tread separation, they should be able to pull over not rollover.

Some outside observers have speculated about the blame worthiness of both parties; [14] Firestone's tires being prone to tread separation and failure, and the Explorer being especially prone to rolling over if a tire fails at speed compared to other vehicles. This cut the cost of producing the new Explorer because Ford could use existing facilities, parts, and robots and wouldn't have to design everything from scratch.

Because the Explorer was taller like a pickup truck, it had a higher center of gravity and was more likely to roll over in the event of accident.

It was also more likely to sway during sharp turns because it used the same leaf spring suspension that is found on the Ranger.

One consequence of lowering the tire pressure is increased tire temperatures which could lead to a tire failure. To fix the problem Ford reduced the amount of material in the roof of the Explorer for the second generation that went on sale beginning in The lighter roof was so weak that it would collapse under the weight of an overturned Explorer if the windshield were smashed in, a condition that often happened in rollover accidents.

This had the effect of raising the Explorer's center of gravity making it more prone to rolling in an accident or sharp turn.

Firestone argued that the Explorer is poorly designed and exhibits dangerous oversteer in the foreseeable event that a tire fails while driving. Firestone hired a consulting engineer to analyze the performance of the Ford Explorer and other SUV's during a tread separation, this report showed that the Explorer had a greater tendency to oversteer following a tread separation than other SUV's.

The NHTSA stated that "[t]he many crashes following tread separations of tires on these vehicles that are documented in the Firestone claims database and that have been reported to ODI by consumers and others demonstrate that such a tire failure can lead to loss of control, particularly when it is a rear tire that fails and the vehicle is being driven at high speed.

However, the fact that a vehicle exhibits linear range oversteer characteristics following a rear tire tread separation does not, in itself, indicate that the vehicle contains a safety-related defect. Moreover, the data available to ODI does not indicate that Explorers The tire pressure was raised to 30 psi, it was widened by 2.

The failure of the subject tires "begin as belt-edge separation at the edge of the second belt. This is the area of highest strain in a steel belted radial tire, primarily due to the structural discontinuity created by the abrupt change in modulus from steel to rubber.

As separation progressed it could grow to form large crescent shaped areas along one or both sides of the tire. If those areas grew large enough they could separate catastrophically, especially at high speeds where the separation was aided by the centrifugal force of the spinning tire.Case Study: Ford Motor Company’s VEP Question 1 Go ahead with the Value Enhancement Plan The feature of having both cash and new share options makes the VEP have its strengths and makes an excellence choice for Ford Motor Company.

Ford and firestone stakeholders case 8

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Firestone Tire and Rubber Company is an American tire company founded by Harvey Firestone in initially to supply solid rubber side-wire tires for fire apparatus, and later, pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.

Electronic health records implementation: An evaluation of information system impact and contingency factors. FORD-FIRESTONE TIRE CASE STUDY. FORD The Ford Motor Company, based in Dearborn, Michigan, manufactures automobiles and it was founded by Henry Ford in Your source for local news, sports, high school sports and weather in and around Jefferson City, Columbia, Fulton and the Lake of the Ozarks.

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