Social class and consumer behaviour essay

Social network over own behavior else make your own example — Hang around people who are obese and unhealthy — Become same as them — If hang with people lazy — Become same as like them — Places we spend most of the time — Will motivates and inspires us — ex: Carbon-dioxide co2 mission — By companies and consumers — effectively address global warming -Reduce the amount of heat-trapping emissions Putting into atmosphere -Treat to global warming as individual — Demand the elected leaders to support on it — Expand renewable energy sources — Clean system — Reduce deforestation — Less cleansing Oxygen — Wildlife protect — Global warming reduce with good methods — Pollution control — lose of Biodiversity — Alarming at an unnecessary rate — try to reduce it.

Social class and consumer behaviour essay

Cultural factors include culture, subculture and social classes which have important influence in the consumer buying behavior. But now, the westernization of eating habits of Pakistani Customers supports the growth of breakfast cereals. Our company is mainly concentrating on upper and middle class.

Social factors include reference groups, family, social roles and statuses.

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Social factors such as friends and family affect buying behaviour in such way that if a family purchases our product and if they liked it so they will influence their choice to other people and after that, they may become a regular consumer of Breakfast mates.

Life style of consumers can have large impact on consumer buying behavior. Like for example, if we go to the store mostlythe older generation people go for low cost, but more quantity products.

They go for the product which satisfies their need only. But if we talk about young generation, they does not care about the price. They always go for quality Perception about the product Different people have different perceptions.

Perception means that how the people receive the data and how they use it. In our case the perception can be varied according to culture. So some people might believe that it is and healthy product.

And then advertising, packaging and displays are the commercial sources which helps people to purchase Breakfast mates. This is where social and psychological factors play a vital role in selecting our Breakfast mates and where our marketing activity can be judged that how we used these factors.

This is the step in which the consumer will actually buy our product. Situational factors might happen that the salesperson drive his choice to the consumer. This determines the future of company, as in this, the consumer observes whether the product satisfies his need or not.

Business Buying Situations 1. New buy will involve the products and services we never purchased before, like new security systems cctv inside the factory for better control measures.

The Buying Center 1. Our maintenance and Engineering department are the initiators, if they feel the need to make improvements or need for purchasing more products they suggests the idea of buying a particular product or service. Users of different products come under this category.

They also act as initiators 3. They generally influence the buying decision. Our Purchase executive works as the decider. It has the both formal and informal power to make the choice which product to buy. It authorizes the actions of deciders.

They choose among the best suppliers and negotiate the purchase. Secretaries and technology personell acts as gatekeepers.

They control the flow of information among everyone within the buying center. Of concern to business Marketers: Almost all managerial decisions. Product quality and service, Price and Efficiency of the product. It uses intermediaries like wholesalers, supermarkets and stores.

Transportation and storage processes occur between all stages of the supply chain. If there is no supply there will be no sale. We build strong and trusted relationships with our suppliers by providing transparent and clear policies and guidelines. Essay UK - http: Search our thousands of essays: There are UK writers just like me on hand, waiting to help you.

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Social class and consumer behaviour essay

About this resource This Marketing essay was submitted to us by a student in order to help you with your studies.The goal of this course is to provide students with core concepts used in direct social work practice with client systems.

An ecological/systems perspective of person-in-environment is used to anchor generic concepts for a range of practice situations.

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Social class and consumer behaviour essay

Introduction. Individual decision-making about consumption has been the subject of many theories and approaches. In this paper, we are interested to propose some steps to include consumer decision making and behaviour in formal models, trying to do this in a . International, independent and influential.

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